For Immediate Release
Haier reveals Yes! Haier Campaign
to stimulate refrigerator and air conditioner markets
Haier’s new “Yes! Haier” promotional campaign promises to be exactly what you want and answer to all your needs. The leading home appliance brand aims to win over current customers’ loyalty and gain new ones with special deals for refrigerator trade-in and free air conditioner cleaning and maintenance services.
Mr. Wu Yong, Managing Director of Haier Electrical Appliances (Thailand) Co., Ltd, the manufacturer and distributor of Haier household appliances, revealed that the main purpose of “Yes! Haier” campaign is to attract new customers for the company’s new lines of refrigerators. Since the launch of Haier’s Care & Cool Series twin-door refrigerator, a design and development collaboration of 9 countries and a perfect outcome of each country’s strongest suit in the designing, manufacturing, and marketing process combined, over 10,000 units have been sold so far locally. It is expected that Yes! Haier campaign will result in at least 20% rise in sales.
Throughout the duration of the Yes! Haier campaign, you can save a whopping 2,000 baht off the price of a new Haier’s Care & Cool Series twin-door refrigerator 9.7 cu. and bigger models when you trade in old refrigerators of any brand at Haier dealerships across the country. Moreover, customers who purchased Haier air conditioners before April 1, 2011, are also entitled to free on-site maintenance and cleaning services from Haier’s professional team as a part of the promotional campaign. Interested customers may contact the Call Center at tel. 1-800-788-888 or 02-792-5888 for more information and to book a service. The campaign runs from now to October 31, 2011.
“The company’s turnover for the first half of the year is just as satisfactory as the same period last year. Although the sales of air conditioners are not growing as fast as estimated, due to climate irregularities; our washing machines, on the other hand, have been selling way beyond expectations since the beginning of the rainy season. We are confident that Yes! Haier campaign shall success in winning over current air conditioner customers’ loyalty and gaining new ones for refrigerators,” Mr. Wu Yong concluded.
About Haier Group
Haier is the No. 1 home appliances brand in China and a leading manufacturer of IT goods such as laptop computers and mobile phones. Founded and headquartered at Qingdao, China, since 1984, Haier products are currently distributed in all the big markets in North America and Europe. The company has production bases in many regions around the world such as Japan, Hong Kong, China, Jordan, Pakistan, as well as USA, where the brand’s most up-to-date high-tech manufacturing facilities are situated. In USA, the group has established Haier America Trading Company based in New York, a design, research and development center in Los Angeles, and American Haier Industrial Park in South Carolina.
The company’s production base in Thailand, located at Kabinburi district in Prachinburi province, is Haier’s largest manufacturing facility in South East Asia. The products are both for domestic sales and international markets such as Australia and other South East Asian countries including Malaysia, Indonesia, Vietnam, and the Philippines.
Haier ranks #1 in Global Major Appliances Brand Market Share, for refrigeration and home laundry appliances as well as overall household appliances, according to the world’s leading business intelligence firm Euromonitor International, in 2009 and 2010.
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For more information, please contact:
Ms. Anya U-thasoonthorn : PR manager Haier Electrical Appliances (Thailand) Co., Ltd Tel: 0 2719 6971-5 ext. 504 Fax: 0 2719 6976-7 E-Mail : anya_u@haier.co.th, http://www.haier.co.th
Khanchit Pinnaree / Jirathip Soythong : Public Relations Chai PR. Co., Ltd. Mobile: 089 132 3570 / 089 704 8502 Tel: 0 2184 7566 Fax: 0 2184 7516 E-Mail : 1.chaipr.acl@gmail.com
